Tier 5 of Magnetic Method: Outwit ~ Paid Ads Supercharged
Smart, Data-Driven Ads Built to Book You Jobs
No more guessing, no more wasted clicks.
Just smart ads that turn your budget into booked work.
Outwit: Paid Ads That Cut Costs & Increase Calls
This isn’t spray-and-pray marketing. These are intentional ads built to attract serious buyers—not tire kickers. With the right message and the right offer, you’ll finally get the steady, qualified leads your business needs to grow.
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PROBLEM
Most contractors who “run ads” are actually just donating money to Google and Facebook.
Bad targeting… wrong keywords… poor ad copy… broken landing pages…no qualifying, no follow-up… and no data to show where their money went.
They get “clicks,” not customers.
They get “traffic,” not calls.
They get frustrated… and they quit on ads altogether.
Outwit fixes that by giving you smart, data-driven, conversion-focused ads
that turn strangers into booked jobs.
What’s Included?
Full Ads Strategy & Setup
- Google or Facebook (or both)
- Audience + keyword research
- Competitor analysis
- Ad account cleanup (if needed)
- Budget planning
- Campaign structure built for contractors
High-Converting Ad Copy & Creative
- Contractor-specific ad messaging
- Industry-aligned visuals
- Clear homeowner-focused pain points
- Offers and hooks tailored to your service
Landing Page Optimization (or Build)
- Conversion-ready layout
- Clear service info
- Trust signals (reviews, badges, before/after)
- Mobile-first design
- Form + click-to-call optimization
Daily/Weekly Campaign Management
- Bid adjustments
- Keyword expansion
- Negative keyword pruning
- Audience refinement
- A/B testing
- CTR, CPC, CPL, ROAS improvements
Lead Tracking & Reporting
- Call tracking
- Form submissions
- Cost-per-lead breakdown
- Real data (not fluff)
- Monthly performance summary
CRM & Follow-Up (Optional)
- Missed-call text back
- Automated lead nurturing
- Inbox organization
- AI phone agent add-on
- Lead pipeline setup
Before and After
| BEFORE OUTWIT | AFTER OUTWIT |
| ❌ No idea where ad money is going | ✅ Smart, efficient campaigns that generate quality calls |
| ❌ Paying for clicks that never convert | ✅ Clear target audiences & homeowner-aligned keywords |
| ❌ Too many tire-kickers | ✅ High-converting landing pages |
| ❌ Wrong keywords or audience | ✅ More real leads, fewer time-wasters |
| ❌ Poor ad copy that doesn’t stand out | ✅ Transparent tracking and reporting |
| ❌ Broken or outdated landing pages | ✅ Lower cost per lead over time |
| ❌ No tracking or real reporting | ✅ Ads that work with your business, not against it |
| ❌ Feeling like “ads don’t work for contractors” | ✅ Confidence knowing your budget is actually getting results |
FAQs | Answers to Common Questions
Is ad spend included in the service fee?
No, ad spend is separate and paid directly to Google or Facebook.
Your service fee covers strategy, setup, optimization, and management.
How much should I spend on ads?
Most contractors start between $20–$50/day, depending on the service, area, and competition. I’ll guide you on what makes sense.
How fast will I see results?
Leads can start coming in within days, but optimization happens over the first 30–60 days. That’s why I require a minimum 3-month commitment.
Do you guarantee leads?
No ethical marketer can guarantee a specific number — but I can guarantee:
- smart targeting
- clean structure
- high-quality optimization
- real reporting
- and no wasted spend
You’ll know exactly what your money is doing.
Ready to stop wasting money on ads and start generating real contractor leads?
Let’s build a smart, data-driven ads system that works every day — even when you’re on the job site.
Click below to get started with Tier 5: Outwit
Call 269-258-1142